Link Building / Link Popularity

“Building links are just like making friends in college or your hometown, you seek out those who have similar interests," says Gardi, The senior vice president of Teoma.

Link popularity refers to the number and quality of the incoming links that are pointing to your site. No marketing tool can replace the effectiveness of word of mouth advertising. The same principle applies to website links. When a trusted site links to yours, people follow the recommendation. That is how linking works.

Search Engine Genie is an experienced hand in the field of link building campaigns. Search Engine Genie assists you in making your link building and website promotion easier and faster. We perform the following functions:

1. Find websites to link with
2. Make link requests
3. Process, organize, and manage links
4. Ensure that the search engines find or "spider" your link partners
5. Check frequently to see if your links are still on your partner's websites

We are avid about providing the best link marketing services to compliment your ongoing Search Engine Optimization programs.

Our linking building processes are broken down in to the following categories.

Reciprocal link building
Directory Submission
Buying Text Advertisements
Buying Sitewide Text Links
Buying Sitewide links across web journals / weblogs / blogs
Buying Links from Related sites
Article Reproduction
Press Releases
Pagerank Optimization / Pagerank Increase

Search Engine Optimization On page Seo Off page seo

Search Engine Optimization - On-Page SEO
Optimizing any Site for any particular key-word with his site Services related for getting ranking in Major Main Search Engines (Like Google, Yahoo, MSN) and Directories (Like Open Directory Project - Human Edited Directory - DMOZ). Search Engines ranks web sites as per their content and reputation of particular Site, Page and Content of the page. How many visitors directly comes to website and how many time they are using to visit web page. According to these all meters Search Engines gives Ranking and PageRank to your web sites.

Search Engine Marketing - Off-Page SEO
Marketing is for promoting our business in Market. For Successful Market for your Business you must have to promote your business in Market and must have to work on Marketing Services. But in this case there are some types of business whose marketing you can't do in Market, Like Outsourcing Business - If you are working on Outsourcing Business then you can not work on local Marketing, you have to make marketing work at world wide level. For Marketing of Outsourcing Business you have to go first of all to On-Line Marketing way.

On-Line Marketing means you have to create Banner and have to post it on Major Famous Sites, Directories and Search ENgines. and at that Banner you have to place a Hyper Link of your Corporate Web Site. So, Visitor can Directly Come on your Web Site by Clicking on your Banner. There are many more sites and which provides us these types of Banner Marketing Services to Generate a Traffic to Our Web Site. and we can get Business threw web sites only when visitor comes at our site and he will find some information or Services Provided by Web Site Owner.

PPC

Pay Per Click or PPC is a contemporary method of paid advertising where websites can directly place them in the top search pages. Here the businesses bid to be placed in or after the first page (only when the first page is already full). In PPC a company has to pay a certain amount to the search engine, for each click by the visitor. You can easily identify the PPCs in your search engines. Many popular search engines have PPCs as 'Sponsored Links' or 'Featured Links' listed on the right side of the search pages. Google has named these PPCs as Adwords which were previously recognized as Overture results.

Why PPC?

PPC is the most hassle free way of advertising. It's the most noticeable way of advertising. PPC campaigns can help your website featuring in the top page of search engines. PPC can be called the paid version of standard SEO campaigns. PPC gives instant results like gathering traffic while it takes months to standard SEO campaigns to get listed in the first page. PPC is very easy and you don't require any special knowledge as compared to SEO campaigns. All you need is proper keywords for your PPC for magical results.

Limitations of PPC

PPC like any other form of advertisement has some limitations. The following are the few limitations of PPC,

• Everything depends on bidding in PPC. If you can raise your bid you can attain the top position in search pages
• It's sometimes very expensive. The cost depends on the competitiveness of your keyword and phrases
• You can't monitor your position in PPC. If any firm bids more than your bid then it might obtain your position.

How it works?

PPC has now become an easiest way to advertise in search engines. It's an effective way to list your website in major search engines. If you are planning to conduct a PPC then here are golden rules to be followed. Make sure you know every tit-bit of your PPC campaign; after all it's about your hard earned money honey.

• Worth-while

Determine the worth of your visitors. In PPC you spend every buck to generate traffic. If your PPC costs more than your business gained then it’s certainly a big failure. You should decide your bidding according to the desired profit. Bidding expense depends on the popularity of your key phrase. Hence it’s wise to pay less if you have a less competitive key phrase.

• Key Phrases

Like typical SEO campaigns, PPC also needs an in depth keywords research. Keyword research is an imperative part of a successful PPC campaign. There aren’t any particular set of keywords but it’s wise to have a collection of most relevant keywords for your PPC.

• Descriptions

Your description can entice your visitors to hit your website. in PPC you don’t require only visitors but you need businesses and customers to hit you as you can’t pay for mere wanderers. Try to incorporate marketing copy writing in your description. This can enhance your description and attract more customers. Be lucid and tell what you want to say about you. Your description should be word description of your business.

• Analysis

As I have mentioned earlier, you can’t monitor your campaign success regularly. Because of bidding your position might change everyday. Try to track the effectiveness of your keyword phrases intermittently. View click-through rates and study the visitor trends for a successful PPC campaign.

5 Common SEO Mistakes

Website owners spend a lot on search engine optimization. But, very few succeed in getting the desired result. This is because; they target on seo but use wrong tools. Everyday we come across numerous web sites and probably like few of them. This all depend on how optimized your website is. Following are few mistakes which should be avoided while optimizing your website.

Keyword Tag

Keyword tags should be handled carefully. Don't gorge your keyword tags with only irrelevant keywords which are in no means related to your website. Using irrelevant keywords is spamming and it can cost you a lot in terms of search engines. Avoid using hundred different spellings or tenses of the same keywords. Be very choosy while using keywords in your keyword tags. Don't repeat any keyword more than twice. Also you shouldn't have more than 20 words in your keyword tag.

Abstract Tag

Abstract tag is similar to keyword tag. It is used in Meta tags to increase the keyword density regarding the targeted clients. This is often used as a replacement for description tag. Don't overload your abstract tag with keywords because you have a place to stuff. There are many websites who don't have abstract tag in their Meta tag.

Description Tag

Meta description tag is the sentence which is featured in the search pages. Always write short blurb targeting keyword phrases in your description tag. You can entice your visitors to click your website through catchy description tags.

Title Tag

Title tag is extremely important to search engines and users. It is the description which your visitors see in their browser. Search engines put a lot of weight on title tag. If it's not optimized then you can lose your potential visitor. Title tag should be different for every single page. Make a unique title tag for every page which should adeptly provide all the information about the particular page.

Content

Once you optimize all your Meta tags then optimize the content of the website. As every single page has a different keyword tag, description tag, abstract tag and title tag, so the content should also be different in every page. Once you put quality content in every page of your website then your website will be fairly optimized.

Free Website Traffic Tips

This section will provide information on how to bring more traffic to your website. Many of the methods mentioned below are free and will cost you nothing but time.

Just remember that the key to building repeat traffic is to create a website that is useful, unique and full of good content.

Why Won't Google Rank My Site?
A discussion on how to get Google to love your site.

Advertise Your Site on 2CreateAWebSite.com
If you cater to Webmasters or soon-to-be Webmasters, then this is a great place to get noticed. This site receives between 200,000 and 300,000 page views per month and can bring you a lot of traffic.

How to Get Listed in Google, MSN and More
Learn how to list your site with Google and other popular search engines online. Search engine advertising is one of the best ways to bring in free, targeted traffic.

Are You Making Google Mad?
A confidential Google report leaked and shows that the most popular search engine is really cracking down on worthless websites. Is your site on Google's hit list?

Get Listed in Yahoo's Directory & More
Find out how to list your site with Yahoo and other popular Internet directories.

Why I Stopped My Link Exchange Program
Traditional link swaps are dead and ineffective. Find out how to get the most out of a link exchange.

Why I Like Yahoo's Pay Per Click Program
Many webmasters don't want to even think of paying for traffic, but as top search engine rankings get harder to come by, people are now turning to the pay per click model.

Create a Blog to Build Traffic to Your Website
Learn how creating a blog can drive more search engine traffic to your site.

How to Create RSS Feeds
RSS feeds are a great way of letting your audience keep up with the updates on your site. Find out how to setup your own site feeds.

Search Engine Submit SCAMS
Learn about the various search engine submittal scams that lurk around the web. Be careful of these companies because they'll rob you blind. Get back at them by educating yourself on how to effectively submit your website.

Free Link Exchange Program
Exchanging links with relevant sites is becoming the most effective way to increase your traffic. Be sure to read this article!

Using an Email Autoresponder - Free Trial
Learn how to effectively follow up with potential and existing customers. If used properly, you can increase sales dramatically.

Viral Marketing Strategies
Discover ways to get traffic from various viral marketing techniques. Many of them are free!

Free Hits From Traffic Swarm
Learn how to generate free traffic to your site by using this MLM traffic generation program. Traffic Swarm is not ideal for all sites, but may be beneficial for some.
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How Web Search Engine Work

Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL. But do you know how search engines work? And do you know what makes some search engines more effective than others?

Expired Domains - DomDat.com provides data on expiring and expired domains, including backward links and search engine rankings

When people use the term search engine in relation to the Web, they are usually referring to the actual search forms that searches through databases of HTML documents, initially gathered by a robot.

There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) and those that are powered by human submissions; and those that are a hybrid of the two.

Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the site's meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine.


Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index.
Key Terms To Understanding Web Search Engines

spider trap
A condition of dynamic Web sites in which a search engine’s spider becomes trapped in an endless loop of code.

search engine
A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.

meta tag
A special HTML tag that provides information about a Web page.

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deep link
A hyperlink either on a Web page or in the results of a search engine query to a page on a Web site other than the site’s home page.

robot
A program that runs automatically without human intervention.

In both cases, when you query a search engine to locate information, you're actually searching through the index that the search engine has created —you are not actually searching the Web. These indices are giant databases of information that is collected and stored and subsequently searched. This explains why sometimes a search on a commercial search engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index hasn't been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is. It will remain that way until the index is updated.

So why will the same search on different search engines produce different results? Part of the answer to that question is because not all indices are going to be exactly the same. It depends on what the spiders find or what the humans submitted. But more important, not every search engine uses the same algorithm to search through the indices. The algorithm is what the search engines use to determine the relevance of the information in the index to what the user is searching for.

One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known as keyword stuffing, or spamdexing.

Another common element that algorithms analyze is the way that pages link to other pages in the Web. By analyzing how pages link to each other, an engine can both determine what a page is about (if the keywords of the linked pages are similar to the keywords on the original page) and whether that page is considered "important" and deserving of a boost in ranking. Just as the technology is becoming increasingly sophisticated to ignore keyword stuffing, it is also becoming more savvy to Web masters who build artificial links into their sites in order to build an artificial ranking.

10 Seo Tips

It is not hard to be barking up the wrong tree when it comes to getting search engine traffic because there is so much out of date information being circulated.
Not only is there out of date or invalid SEO advice getting around, there is also information which if acted upon, can result in your pages being banned.
The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.
Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.
Focus your attention on the engines that will bring you the most visitors first and work your way down.

Basic SEO

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.
6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
My site contains navigation menus on the left and right of the page. The menu consists of links not images. The links are keywords. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Here is the submission page for google: http://www.google.com/addurl.html
Submit only once. There is no need to submit every two weeks. There is no need to submit more that one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.

Google Adsense Optimization Tips

There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there...

Webmaster Guidelines
I strongly advise everyone to study the full content yourself. But I will point out some of my findings.

Optimization Tips
1. ads that performs best: 336x280 large rectangle , 300x250 inline rectangle, and the 160x600 wide skyscraper.
2. ads should position around the main content.
3. Ads that blend in and inline with the contents will catch most users' focus.

Webmaster Guidelines

1. "Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site."
2. Make use of the robots.txt file on your web server. Add an empty file if there isn't.
3. Don't use "&id=" as a parameter in the URLs, they will be excluded from the index.

Submission Advice
1. Have other relevant sites link to yours.
2. Submit it to Google at
3. Submit a sitemap as part of our Google Sitemaps (Beta) project. Google Sitemaps uses your sitemap to learn about the structure of your site and to increase our coverage of your webpages.
4. Make sure all the sites that should know about your pages are aware your site is online.
5. Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.